Mummy Returns or Terminator 2 whatever you want to call it, but I am back. And I am here to stay this time, hopefully.
I am bored of sounding all professional, smart and right all the time on other platforms and want a place to vent out. So, time to rethink about my poor abandoned blog.
So, one might ask what have I been busy with? I started a small content management startup with a small team and we are taking small projects to write big words for small startups and try to make them sound and look bigger than they really are. See, I did it again! Started selling and saying wise words again. But, will get better as I write more here.
Writing for money is a vicious circle. You start writing for clients and brands and the next thing you know is that everything you write should add to your portfolio. It should have a way of taking you somewhere in the rat race. It should mean something to the audience, add value to the brand and write boring, mindless even mind-numbing crap. (I hope none of my clients are in my circle here and I hope this article doesn’t go viral for them to be able to reach and chuck me).
Everything you write should be a marketing tool, but very subtle, ofcourse. You should not be blasting on the loudspeaker with your words for clients, but at the end of everything you write should include a link to where they buy what you just promoted, subtly. Everything around us is marketing. It caught your eye because it was marketed well and secondly because it was good. But marketing all it is. Brands might not have money to research more, but they want to market.
I can make a whole separate blog, not just one article about how marketing is subconsciously washing us. And it starts from the very top, our Govt parties are getting bigger by the claims they make on marketing and media platforms. So I’ll leave that for another time, maybe for some other accha din.
Lot has happened, family-vise since. No, not one more born, by the grace of God. But, Brownie has turned into a Bundt cake and Oreo has turned into a Cookie monster. So that’s what we will call them now on. When I reflect at the names that I had given them initially, brownie and cookie, it is like I saw this coming. Their personalities had casted a shadow long back.
Why bundt cake, you ask! Because it has no centre. It is whole, but with a hole. It is sugar coated on the top, but with a hole. Something is missing, the hole, I think is with her friends. That is what everything is about, now-a-days, Friends. They are always right. They are omnipresent. And they have more friends.
And the cookie monster, wouldn’t even spare digestive biscuits or Threptin at home. No matter how many boxes of new ones you get, food you make, fruits you buy and healthy snack you yell, the cookie just crumbles. He wipes his mouth, burps loudly and smiles with the empty box at me.
And the one that I married to, is not improving!
I have been itching to make a comeback, but didn’t get any good script so far. I have been reading scripts for a while now, but nothing seems to be good enough when you are gone for 3 years. So I decided to just write about why and where I was gone. And then be able to vent meaningless and angry stuff here.
